It started with a New York Times article by on October 5. The article drew the attention of Google, who responded by taking the extraordinary step of adjusting its search engine algorithm to specifically punish these parasitic sites. As a result, traffic supplied to these sites by Google dropped an estimated 90%. Search results that used to produce a mugshot page for a person on page one are now putting mugshot pages in search engine oblivion— page 10 or higher. If the pages are not seen, well, then why would someone pay to have the page removed. Good question. I hope the answer is that they don't.
The next result from the article was a crackdown by the credit card companies. Mastercard led the charge by revoking the right to accept Mastercard from anyone who they found charging people to remove mugshots. A representative at Wells Fargo's fraud division said that they were taking swift action to revoke merchant card services agreements with anyone who had a business model centered on mugshot publishing or removal.
Web sites like Mugshots.com started to squeal. First, they claimed that they were doing a public service designed to protect society. A claim that rang totally hollow in light of the fact that mugshots.com still charges a person to remove a mugshot when the case has been dismissed or expunged. Then Mugshots.com wined about "search neutrality"— a term that implies that search engines like Google should not let their values be reflected in search results. Well, Google and any other free thinker did not buy the argument— after all, Google is a private company whose business is centered on providing search results that they think are relevant to its user. What Google does with its algorithm is its own business.
Another interesting article that followed was published by the Santa Ana, CA based law firm of Higbee & Associates. The article labeled these sites as mugshot extortion sites and made a good case for it based on state law in Florida and Arizona. The article then went on to make a good case as to why the sites are vulnerable to prosecution, both in civil and criminal court, for violations of RICO, the Racketeer Influenced and Corrupt Organizations Act. Already ongoing legal actions against mugshot sites has been in civil court and centered on privacy and rights of publicity. However, RICO carries more teeth as a civil case and easily be converted to a criminal case by any enterprising or ambitious attorney general.